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The data challenge with B2B marketing
So we all know that analyzing data can help grow your business; the caveat is that it only works if you know what you need to measure. I think it’s important to set your goals first and tie trackable...
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The best startup pumpkins
Well now that the leaves are falling in hoards, surely you know it’s that time of year again. The time you test your patience with an Exacto knife and pumpkin. I’ve gathered the most inspiring...
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Featured Work Space: FullContact
The Company FullContact is solving the world’s contact information problem. Their cloud-based contact management system helps individuals and businesses manage their contacts without the hassle of...
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Featured Work Space: Marketo
The Company Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Our vision is rooted in the idea...
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Featured Work Space: Yesware
The Company Founded in 2010 by Rajat Bhargava, Matthew Bellows, and Cashman Andrus, Yesware is an email tool for salespeople. With the tool you can easily track emails, create templates, CRM sync, and...
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Featured Work Space: Distilled
The Company Founded by Will Critchlow and Duncan Morris in 2005, Distilled helps companies grow their businesses online through search marketing. They’re a team of enthusiastic internet marketers based...
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Humanizing your contact-us page
VaultPress did a great job with their contact-us process. After submitting the form, there’s big huge text letting you know your message went through. Along with photos of their “safekeeping team”...
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Featured Work Space: SendGrid
The Company Founded in 2009, after graduating from the TechStars program, SendGrid has developed a cloud based service that solves the challenge of email delivery by delivering emails on behalf of...
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How Kulula Airlines uses humor to differentiate themselves
The web is maturing, SaaS business models aren’t new anymore. As a marketer, it’s harder to create differentiation than it was 5 years ago. So how do you create differentiation in a maturing industry?...
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Featured Work Space: Weather Underground
The Company Weather Underground (wunderground.com) is committed to delivering the most reliable, accurate weather information possible. Their state-of-the-art technology monitors conditions and...
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Featured Work Space: Skyscope Creative
The Company Skyscope Creative is a startup video marketing agency based in the Greater Boston area, founded by Sam Shepler, Gabe Gerzon, and Alex Dunn in 2012. Their mission is to provide creative...
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Rethinking how customers start campaigns
Today’s web apps commonly overlook if a customer knows what’s going to happen when they start the service. They tell the customer why to use the service, but not what will happen once they start. And...
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How to design your SaaS login page for maximum marketing value
For a company offering software as a service, a login page is necessary: your customers won’t be able to access your application otherwise. But just because the page is necessary doesn’t mean that it...
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Give swag to the right people
Like most people you’ve probably received a piece of promotional merchandise from a completely random company at some point, even if it was only a pen. If your experiences have been anything like mine,...
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Rethinking how customers start campaigns
Today’s web apps commonly overlook if a customer knows what’s going to happen when they start the service. They tell the customer why to use the service, but not what will happen once they start. And...
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Our Team’s Take on the Top Five Trending Promotional Merchandise Items
Picking out your promotional merchandise can be tough. That’s why we pulled together the experts at Printfection and asked them about the most popular items they see day-to-day. From lists of items...
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What is Swag Management (and Why You Should Even Care)
Swag management is hardly a popular term on Google. Yet, most companies are already managing swag today — and doing it better can lead to tremendous benefits in saved time and increased revenue....
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Five Key Attributes to Take your Swag to the Next Level
Everyone wants cool swag. But how do you ensure your swag really hits the mark? Here at Printfection we’ve seen our customer’s success (and failure) with swag. We’ve learned that cool swag isn’t just...
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How to Choose Promotional Merchandise For Your Next Big Event
Conferences, trade shows, and events are a great way to meet your customers and prospects and spread the word about your products and services. What better way to increase engagement, spread your...
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Make Your T-shirts Stand Out
Whether you want to increase awareness, support brand loyalty, or just bring some joy to an event, T-shirts are a perfect choice. Of course, while T-shirts are the quintessential “startup swag” item,...
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